Vlocity

During the summer of 2016 I had the opportunity to work with Vlocity, a California based software company, that provides businesses with cloud based industry specific software. During my time there I learned how to strategically follow specific branding guidelines, and implement them into multiple types of company and customer facing literature. In most cases I was given text and stock images to create product briefs and spreadsheets as shown below.

Customer Focused ephemera

For these small postcard style leaflets I used photoshop to arrange the information, as well as give the text its chalkboard texture.

Logo Concepts

This assignment allowed for a bit more creativity. I was tasked with creating a logo design for a new section of the business called Go Digital. Below are three logo proposals, alongside various colorways that utilize the brand’s color schemes.